OUR STORY
THE BEGINNING
Found success with the ketogenic diet and gravitated towards ancestral nutrition and prioritizing whole foods when I realized how impactful what we eat is. Started coaching others to help them.
LAUNCHED KETO BRICK
In an attempt to create a more convenient form of whole foods nutrition, we launched Keto Brick in 2018
NATURAL PRO CARD
Earned my natural pro card in 2023 with a whole foods, ketogenic approach and became convinced of the significance of quality food in optimizing our natural potential.
LAUNCHED SAVAGE APPAREL
Launched Live Savage Apparel when I realized that human optimization goes beyond what you put in your mouth but also involves what we allow ourselves to come in contact with in our environment. Our skin is our largest organ and all of the clothes we wear, cleaners we use, etc are absorbed and can have a massive impact on our hormonal health and well being. Problem is, all of the "natural" clothes out there are clunky and hinder performance. All the current athletic apparel is made with 100% polyester and wrecks havoc on our endocrine system. We set out to solve that problem.
